Google to Retire Blogger!

The brand name "Blogger," that is.

With the launch of Google+ there's some other developments in store as well, called "brand unification."

See Mashable!, "EXCLUSIVE: Google To Retire Blogger & Picasa Brands in Google+ Push."

Say goodbye to the Picasa and Blogger names: Google intends to retire several non-Google name brands and rename them as Google products, Mashable has learned.

The move is part of a larger effort to unify its brand for the public launch of Google+, the search giant’s social initiative.

Blogger and Picasa aren’t going away, of course — they’re two of Google’s most popular products. Instead, according to two sources familiar with the matter, Google intends to rename Picasa “Google Photos” and Blogger will become “Google Blogs.” Several other Google brands are likely to be affected, though our sources made it clear that YouTube would not be rebranded. The technology giant shut down Google Video, its failed web video service, in May.

Meanwhile, it looks like Ann Althouse has gotten the full archives from Google, and should be making her switch-over soon. See, "'Hello. I am on the Blogger team and am one of the guys who has been helping Ann with her blog...'"